Story – A Strategy for Generating Ideas

We know that stories make information come alive and are a great way to connect learners to new information and concepts.  Meaning and involvement become more personal for the learner when stories are involved. This is an example of how story was used during an advisory committee meeting as a way to generate ideas from members.  In this case advisory committee members were asked to individually create their own story.  This story would be rich in detail  and would depict someone in the community that would benefit from completing an associate degree in the Business Management program.  They were given five minutes to write their stories.  Each member shared their story while someone outlined the important details on an individual flip chart page.  Next, the group was paired up with an advisory committee member and a college representative.  The pairs reviewed the various pages and brainstormed ways to connect with the person in the story. Ideas were captured on post-it notes.  What resulted from this activity were new ideas and very rich information.  The advisory committee members reported enjoying the experience.

This example comes to us from Karen Barr, Beth Kost and Dianne Lazear.  October 2011